IntroductionThe TARES test is advantageous in considering whether the adverts are part of an honest way of advertising and marketing. While the LEST test will not solve every ethical complications in creating ads, it can give creative people, promoting directors and strategic conversation planners an instrument.
The -T- stands for reliability which examines whether an ad is definitely honest or not, and whether it is accustomed to deceive the audience. The -A- stands for Credibility which claims the question " Does this ad motivate the creator for the similar reasons that it was made to motivate the audience? Another part of the evaluation the -R- stands for esteem. Do the advertisers respect the group enough to promote a decent product that will, certainly, hold some truth to its work with? The fourth area of the test -E- deals with equity. This has to do with whether or not the advertiser and the client are " on the same level" of comprehending the product. Finally, the S in the TARES Test stands for social responsibility. Looking at the TARES test out, advertisers and marketers can be responsible for every part with regards to advertising to children.
The TARES Test on Junk food Companies Advertising and marketing to ChildrenI do not think that the LEST test is usually followed in regards to advertisements of fast food goods towards kids. From the start the first part of the test, may be the advertisement truth, does not move. Fast food companies advertise many as scrumptious and delicious but leave out the information that continuous intake of their numerous lead to unhealthy weight and health risks.
The second area of the test, authenticity, does not pass as well. The advertisements intended for fast food items are deceitful in luring children along with tasty doggie snacks, toys and play centers here again omitting the serious risks of consuming frequent fast foods rather than healthy wholesome meals.
Value, the third percentage of the test is also not implemented. Fast food companies are not respecting children or their needs for...
References: hristians, C., Rotzoll, K., Fackler, M., McKee, K., Forest, Jr., L. (2005). Press ethics: Situations in ethical reasoning (7th ed. ). Boston: Pearson. Retrieved from the University of Phoenix September 18, 2009Baker, S., Martinson, D. (2001) The TARES Test: Five Principles intended for Ethical Salesmanship. Journal of Mass Media Values 16 (2 & 3): 148-175.
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